1. No one can find it
Having a custom, unique URL for your school site is HUGE. If people can’t find it, all of your work is done in vain. Does your school’s website url look a little something like this: http://www.mydistrict.k12.ca.us/schools/hs/myschool/home.html? Many people don’t use bookmarks and rely on an easy to remember domain name to get them to where they need to go. A domain name costs anywhere from $9-$15, takes 5 minutes to register and can really make a big difference in driving your community to the site.